Yerot Vica was born out of a deep desire to persevere and achieve despite obstacles. Before launching Yerot Vica, Torey faced some setbacks with a previous brand he started. Although he encountered challenges that made him question his next moves, he refused to give up and instead channeled his determination into creating a new venture that reflected his personal journey. Torey's name spelled backwards is Yerot and he created the acronym for Vica as Victory Is Close Ahead. Through this Yerot Vica was created as a personal reminder to never give up. Torey and the whole Yerot Vica team wants to share and spread this mindset and lifestyle to as many people as possible.